Wastefront and Newcastle University have formed a partnership to enhance the recycling firm’s recovered carbon black (rCB). The university is a globally recognised leader in sustainability research, and will help the cutting-edge tyre recycling company complete an 18-month study to develop innovative industrial solutions for Wastefront’s first tyre recycling plant in Sunderland. The partners state that they want the North of England to be at the forefront of progressing circularity across Europe.